Beckworth Emporium
> Brand Strategy
> Brand Identity
> Retail Architecture
> Retail Interiors
> Retail Graphics
> Retail Signage
> Packaging
> Marketing
We first received the brief for this project when the vision
was in the clients head and the location was a muddy field.
It was difficult to describe Beckworth Emporium, it sat in its own category. The core offer is still the award-winning restaurant, it has a food emporium which promotes local produce and a small garden emporium selling homegrown plants. The original brand reflected the client's vision for uniqueness it is was affectionately referred to as 'Harvey Nicks in the sticks'.
As things progress Beckworth Emporium has expanded, updated the brand and moved to a more convenutal restaurant/garden centre look and continues to do well.
On closer inspection, the brand mark is an eclectic mix of fruit, flowers, leaves, bread and meat. This Reflects the produce sold
Three, 3 metre Chandeliers hang in the Restaurant glasshouse
Food Emporium
Retail Interiors and supporting marketing graphics. We work closely with the client in establishing their business values. These values, seen below in bold and are included in the customer messages throughout the store.
Marketing Promotions
Promotional posters are designed to be clean and simple, avoiding the need for photography and full-colour printing. The brand enforcement uses the logo within the text, stacked text and flat colour illustration where the Garden Emporium resident robin is often included.
Emporium Deli
This area of the food emporium offers a healthy selection of fresh salads and tasty dressings as well as freshly prepared meals and desserts for customers to enjoy at home. Beckworth Emporium wanted this offer it to have its own brand, this is applied to signage, packaging and promotions.
Food sold in the restaurant is also sold in the Food Emporium. Bespoke labels are printed inhouse Createpose.
Gift Emporium
Gift bags carry the brand name, presents are wrapped in lovely branded purple tissue paper and a bespoke gift tag.
Own Brand Hand lotion
& Hand Wash
Wild Ginger and Geranium & Neroli Hand wash and lotion, created for especially for Beckworth Emporium. The packaging design uses elements from the logo creating a generic flower and the range colours reflect the brand signature pallet.
A unique gift area sits before the restaurant to attached passing footfall. Wonderful products are displayed simply in modular wine crates.
Gift vouchers
Branded gift vouchers presented in their own bespoke envelope, below
Christmas gift boxes containing a selection of individual gifts, right
Marketing
The marketing leaflet summarises the Beckworth Emporium offer,
including the Christmas Ice Emporium.
Plant Emporium
Scattered among the beautiful plants, are Emporium Grown signs, these tell customers that these plants are grown on-site.
Marketing
Large posters promote the Plant Emporium services. These fit on to the glasshouse panes of glass to inform customers and providing welcome shade on sunny days. Plus hanging signs which supports the customer message.
Emporium Restaurant
There are three areas to enjoy a meal, the glasshouse, the alfresco dining and the glasshouse annexe. Hanging in the glasshouse eves are three, 3 metre chandeliers in the design of the logo.
Emporium Restaurant - Seasonal Menus
Each season Beckworth Emporium create a new menu for their restaurant customers and are encouraged to take them home.
Website
