Fitzpatrick Referrals
> Brand Strategy
> Brand Identity
> Marketing
> Exhibition Design
> Interiors
> Environmental Graphics
> Digital Design
Fitzpatrick Referrals are world leaders in pioneering surgery in small animals. We were first introduced to Noel Fitzpatrick (The Supervet), with a commission to design and plan the new customer-facing facilities within the practice. From this initial project, our team has developed everything from his brand identity through to associated marketing material.
The brand identity reflects his specialism in treating cats and dogs, the medicine ball provides an accent colour and represents the enjoyment of life.
Mission, Vision & Values
> Symbol Development
> Copy Writing
> Internal Marketing + Comms
> Literature + Poster Design
> Interior Applications
Mission, Vision & Values
How do you unite a company, ensure that everyone who is part of the brand understands what it stands for, where the journey is taking them and what is the ultimate goal? Our team and Fitzpatrick Referrals spent time perfecting their Mission, Vision and Values. We were tasked with creating an innovative way in which to communicate these values. The result was five key symbols that were designed to deliver just that.
Logo and Brochure credit Leigh Evans
An A6 staff pocket notebook was created for each member of staff. This becomes a reference to the companies 'mantra' and a way to make daily notes.
Logo and Brochure credit Leigh Evans
Fitzpatrick Learning Academy
> Brand Strategy
> Brand Identity
> Stationery
> Literature
> Marketing
> Digital Design
Fitzpatrick Learning Academy
FLA is a online CPD facility for veterinary professionals.
The brand identity has taken the V of veterinary and has represented this form as individuals linking arms together
deep in discussion. The individuals naturally form a clinical cross central to the logotype. The overlaying represents modernity and the sharing of information. The four outward pointing arrows indicate a circle of knowledge.
FLA known as the Fitzpatrick Learning Academy is part of the Fitzpatrick Group of Companies. The logo colours follow the Fitzpatrick Referrals brand language.
Sports Medicine & Rehabilitation
> Brand Strategy
> Brand Identity
> Symbol Development
> Literature Design
> Digital Design
Sports Medicine & Rehabilitation
Fitzpatrick Referrals are the only veterinary practice in the country with an in-house team of Chartered Physiotherapists for inpatients and outpatients. This unique offer was expanded to support sporting and working dogs and as a result, it required a new brand identity and marketing material.
The concept theme developed was "the cow jumping over the moon" this reflected pushing the boundaries in animal care, fitness and health. Here the dog is jumping over the moon. The logo colours follow the Fitzpatrick Referrals brand language.
Each special discipline has had its own individual symbol designed. Shown above from left to right
+ PHYSIOTHERAPY
+ HYDROTHERAPY
+ EXERCISE
+ ACUPUNCTURE
+ LASER & SHOCKWAVE THERAPY
London Vet Show - Olympia
> Exhibition Design
> Marketing
> Promotion
London Vet Show - Olympia - Fitzcafé
Breaking the mould - inviting graphics move Fitzpatrick Referrals away from the traditional vet exhibition stand. The brief was to create a welcoming and exciting place to chat and share knowledge, what better way than the social hub of a café, bright, clean and happy landscape illustration draws the public into the stand, plus coffee on tap!
Illustration credit Leigh Evans
FitzaALLmedia
> Brand Identity
FitzALLmedia
FitzAllMedia is a new venture for Fitzpatrick Referrals. It is a young, dynamic event company who strives on thinking outside the box by delivering unique and creative concepts.
Fitzbionics
> Brand Identity
Fitzbionics
Its focus is work using technological hardware developments, including research into medical implants designed and produced to aid movement in animals
